In a world where choices by consumers are made between 3 to 7 seconds on supermarket shelves, the opportunities to make a sale are limited to several factors – one of which is packaging. Great packaging design both considers the importance of physical distribution and when done
Maintaining good safety food practices is not only important for companies, but a critical obligation for food manufacturers to their consumers. Consumers buy products from brands because they trust them, to provide them with the highest quality of product possible.
Choosing to produce to stock or to consumer is one of the biggest and foremost decisions a producer has to make. The advantages and disadvantages of both choices are clear, but how does a manufacturer choose?
In 1950, New York was the first megacity in the world with the city of London trailing closely behind. Defined as a population exceeding 10 million inhabitants, the number of megacities has since climbed to approximately 23 around the world.
According to the Research & Innovation department of the European Commission, having a “smart” line is important in product efficiency and product integrity in order to stay ahead of competition, in an increasingly globalised world.
Sustainability will continue to be driven by business, consumers and governments alike; it will help influence what the consumer buys and how the government regulates. It will remain high on agendas in both the developed and developing word.
At the heart of Tesco's marketing activity is the consumer and they do lot of research to understand them. One obvious trend in consumer behaviour for example, is the movement towards more environmentally sustainable products.
Assembly lines during the early days of the industrial revolution focused on accomplishing one task: making multiple copies of a product. Put simply, achieving efficiencies of scale to create what is known as the concept of mass production.
The challenges and opportunities in the Chinese beverage market were the focus of attention for almost 300 participants from across the supply chain at a two day KNOWLEDGEshare event in Sanya, China from 27-28 March.
Many big name brands and retailers are already buying into the idea of using recycled material in their packaging – it fits nicely into their CSR policies - and more and more consumers are demanding it.
For the past 25 years, things have been driven by cost; where the shift is directed to where the costs are the lowest. Increasingly, people are noticing that things like quality, flexibility and technological competencies are becoming very important.
In recent years, we have seen a lot of stories in the media about ingredients and the quality of raw materials, alongside stories of contamination by chemicals and by microbes. Raw materials for beverages are more challenging today.
From hosting the Beijing Olympics, China’s first spacewalk, to becoming one of the world’s largest trading powers, the growth of China is undoubtedly a driving force of the global economy. The Chinese beverage market shows evidence of a parallel rate of growth.
The bottle should speak for itself, it should convey all the elements of functionality, soft values and should have that kind of symbolic reference that you reference to the brand. Because then, you will have the marketing campaign for free.
Many of Sidel’s customers run “First Moment of Truth” tests with panels of between 20-100 consumers and according to Vincent Le Guen, VP for Packaging and Tooling for Sidel, PET is always identified as the one that provides the FMOT.
When it comes to the future of the beverage industry, no one has all the answers. According to forecasted trends, the global population will increase by 20% over the next 25 years. The emerging markets will make up 70% of the global GDP in the next 10 years.
What does Europe look like in the year 2020? According to Futurologist Dr. James Bellini, of the total population growth in this century, 95% will be from the emerging world. It is without a doubt that Europe’s population is falling.
The light value has changed. Every time you put a heat light on plastic, you change the light values. If you have 100% changed light values that carries all the way through. If you are adding virgin, at 50% you can just keep it going, it works all the way through.